As the design lead for Moneypenny's stand and supporting collateral at EA Masters, I began by understanding the company's identity within the property market. Using this knowledge, I developed various design concepts to make Moneypenny stand out and engage attendees, ultimately deciding on light-box stands, a themed video game, and takeaway content showcasing their cutting-edge technology and services. Collaborating with designers, engineers, developers, and suppliers, we created an immersive experience for attendees. Throughout the process, I worked closely with Moneypenny's board members to ensure the stand aligned with their messaging and brand identity, conducting multiple rounds of testing and user feedback. The Moneypenny stand was a success, attracting interested crowds and raising the brand's profile.
