Designing a marketing campaign for Moneypenny’s 25th anniversary presents a fantastic opportunity to celebrate both the brand’s legacy and its future. Building on the success of the Q3 YouTube campaign, which was the company’s most successful ever, a video-focused approach would be key. Featuring heartfelt client testimonials, the campaign could highlight long-standing relationships and showcase how Moneypenny’s services have evolved over time. These personal stories would not only honour the anniversary but also reinforce the trust and loyalty that clients place in the brand. With a mix of social media, YouTube, and email newsletters, the campaign would expand on the momentum of Q3, ensuring the message reaches a wider audience and strengthens Moneypenny’s reputation for personalised, reliable service.
